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On-page SEO refers to the exercise of enhancing web pages to make certain an excessive ranking and gain greater relevant website visitors from serps like Google. It includes a web page’s content material as well as HTML source code which may be optimised no longer like off-page search engine optimization which gives with hyperlink constructing and other types of external activities. Some of the most important activities which shape part of on-page search engine optimization are mentioned below:–


On Page SEO Techniques & Activities

1. H1 Heading

H1 Heading Tag has traditionally been seemed as one of the important ranking elements and a major sign to search engines like google approximately the matter that the content material of a page deals with. Often the user sees the headline on the touchdown on a selected page. So, it is the headline which makes the vacationer sense assured that he’s at the right place and will find out the information he’s seeking out.

H1 Heading Tag – Code Sample


<H1>Example H1 Heading</H1>



2. Meta Title

Meta title is used for passing records directly serps which lack direct access to it. The limit of Meta title tag is 55-60 characters.

Meta Title Tag – Code Sample


<title>Example Title</title>



3. Meta Description

The meta tag description tag in HTML refers to the 155-160 characters extract which summarizes the content of a web page. search engines like Google occasionally use these extracts to permit visitors to know what a web page is about earlier than they click on it.

Meta Description Tag – Code Sample


<meta name=”description” content=”This is an example of a meta description. This will often show up in search results.”>



4. Unique Content

Content or Blog is what people look for, in special paperwork. It can be inside the shape of Wiki Pages, Articles, Video, Blogs or Social Media etc. The higher the best of your content material, the better will be your rating.


5. Alternative Text

The Google doesn’t always examine the photo, google examine the Alt. textual content. That why Alt textual content could be very crucial in the on-page SEO. An alternative textual content is an HTML characteristic that is used for presenting an outline of a picture file’s contents. one of the maximum commonplace makes use of opportunity textual content is to provide text for traffic who cannot view pictures of their browsers.


6. Image Optimization

In the simple word, we lessen the scale of the photo. Image optimization is the activity of lossy and lossless compression. The variations in photograph codecs are because of the distinction in the way lossy and lossless algorithms are utilized for optimizing an image.

Image Optimization Software – Download Now


7. Bold/Italic

Usage of bold/italic in content allows in highlighting important traces. It makes readers gradual down their studying tempo and examine in detail.


8. Hyperlink or Anchor Text

Anchor text content refers to clickable text in a link. SEO professionals prescribe that anchor text needs to be applicable to the page you’re linking it to, rather than regular textual content.


9. Content is more than HTML coding

Continually don’t forget, the website content material is greater than the HTML coding due to the fact the Google tests the content. If the content material may be very less than your page isn’t optimized nicely.


10. Sitemap

A sitemap is an XML file that is full of URLs. it is the same as an archive of each internet web page in your net website online.


11. Robots.Txt

Robot. TxT is the permit or disallow the robotic (Crawler or Bot or Spider). internet site owners utilize the /robot.txt file to offer commands about their website to internet robots. this is known as The Robots Exclusion Protocol.

Example –

1.    Allow indexing of everything

User-agent: *




2. Disallow indexing of everything

User-agent: *

Disallow: /



3. Disallow indexing of a specific page

User-agent: *

Disallow: /about-us

This code means owner allow the whole website for the Google Crawler.


4. Allow indexing of a single file

The “Allow:” instructions let you tell a robot that it is okay to see a file in a folder that has been “Disallowed” by other instructions. To illustrate this, let’s take the above example of telling the robot not to visit or index your photos. We put all the photos into one folder called “photos” and we made a robots.txt file that looked like this…


User-agent: *
Disallow: /photos


Now let’s say there was a photo called mycar.jpg in that folder that you want Googlebot to index. With the Allow: instruction, we can tell Googlebot to do so, it would look like this…


User-agent: *
Disallow: /photos
Allow: /photos/mycar.jpg


This would tell Googlebot that it can visit “mycar.jpg” in the photo folder, even though the “photo” folder is otherwise excluded.

User-agent List

Crawler User Agent
Google Googlebot
Google News Googlebot-News
Google Images Googlebot-Image
Google Mobile Googlebot-Mobile
Google AdSense Mediapartners-Google
Google AdsBot AdsBot-Google
Yahoo Slurp / YahooSeeker
Bing Bingbot
MSN Microsoft msnbot
Baidu Baiduspider
Naver (Korean) Yeti
Yandex YandexBot
Yandex Images YandexImages


12. Canonical Issue

A Canonical Issue occurs when 301 redirects aren’t located in right order. This means that your website can be opened through search engines like Google from many specific URLs.

Canonical Tag – Code Sample

<link rel=”canonical” href=”” />


13. Broker Link/404 Found

The display of 404 web page way that the unique web page is long past.


14. Keyword Density

Key-word density means the % of times a key-word or phrase seems on an internet web page in evaluation to the entire quantity of phrases on that page. The primary keyword density is 2 to three% and secondary keyword density is 1 to two%. The formula of Key-word density is (wide variety of Key-word/total quantity of an editorial)*a hundred.


15. Keyword Proximity

Key-word proximity way the gap between character key phrases of a search term.


16. Keyword Prominence

In SEO, key-phrase prominence way exquisite placement of keywords or phrases in an internet web page.


17. Check Grammar and Spelling

Grammar and spelling exams are vital to making content material readable. immoderate authority websites deliver importance to contents with mistakes unfastened grammar and spellings.


18. TUD – Title, URL, Description

TUD way your page keyword positioned in the title, URL, and description. The identify URL, and descriptions assist search engines like Google to realize what a web page is all approximately. click on thru quotes enhance as an end result.


19. Mobile Friendly Website

A Mobile Friendly Website is a website which is designed in a manner to display flawlessly on small displays of tablets and smartphones.

20. Website Speed Load Time

Website speed load time manner the time required to fully show the content of a particular web page. If the internet site load time is less than the extra visitor comes and website opens very rapid.



On-web page SEO consists of an extensive range of activities inclusive of H1 title, meta title, meta description, the presence of specific, applicable content material, alternative text and many others. some of these are vital for the achievement of a search engine optimization campaign.


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