Two Different Types of Backlinks in SEO
1. Good Backlinks
Google and similar search engines use many factors to determine the quality of backlinks to determine the ranking of websites, although they rarely share their exact mix, experts believe that most factors can be divided into four different categories – faith, relevance, rights, and diversity.
All major search engines want to present their users with search results, with the best results.
Even if the quality of these search results is offered a decline, then the search does a viewer’s audience. Therefore, it is quite logical to think of the relevance as a factor to evaluate the quality of the link. If you come from an important source, then a backlink is of more value. For example, if you have a site related to interior decoration, then an incoming link from the Furniture website will be more useful than it comes from, such as a Healthcare related website, However, search engines keep several factors in mind to determine relevancy.
2. Bad Backlinks
A bad backlink, on the other hand, comes from a website that is not very reliable. After the Penguin algorithm in 2012, Google has become very strict against bad links, before Google launches this algorithm, websites have explicitly violated Google Webmaster Guidelines by using the Black Hat SEO basically, people Buying links to get better ranking and authorization, Therefore, the Penguin was launched to stop this misconduct. Rather than increasing its rankings, web pages were penalized for this update, which was related to such backlinks.